TODAY Show December 12, 2025

Featured on the Today Show: Kindhearted Santa & Mrs. Lizzie Claus of 'The Claus Vacation' Bring Branson’s Christmas Magic to the Nation

Branson, Missouri was proudly featured on NBC’s Today Show as part of its national spotlight on America’s Merriest Main Streets, and right in the heart of the celebration were Kindhearted Santa and Mrs. Lizzie Claus.

Surrounded by glowing lights, joyful crowds, and the unmistakable spirit of the Ozarks, this beloved Santa couple helped showcase why Branson is one of the most magical Christmas destinations in the country.

As seen on the Today Show — sharing joy, kindness, and Christmas cheer with millions of viewers nationwide.

Kindhearted Santa and Mrs. Lizzie Claus are known throughout Branson and beyond for their warmth, authenticity, and genuine love for people of all ages. Their appearance during the Today Show’s Branson Christmas feature was a natural reflection of what they do best — creating meaningful holiday moments filled with kindness, laughter, and connection.

From children hearing Santa’s gentle voice for the first time to adults rediscovering the wonder of Christmas, their presence turns moments into lifelong memories.

The Today Show highlighted Branson for more than its lights and decorations. It celebrated:

• A community that embraces the true spirit of Christmas
   
• Traditions that bring families together
   
• Genuine joy you can feel the moment you arrive
   

Kindhearted Santa and Mrs. Lizzie Claus perfectly embody this spirit, making them a treasured part of Branson’s holiday story and a standout presence during this nationally televised moment.

Branson’s holiday season is filled with:

• Millions of Christmas lights
   
• Festive Main Street celebrations
   
• Family-friendly events and traditions
   
• A welcoming small-town heart
   

And at the center of it all is a Santa who doesn’t just wear the suit — he lives the message.

Kindhearted Santa and Mrs. Lizzie Claus bring the same joy and professionalism seen on the Today Show directly to your celebration.

Authentic • Gentle • Heartfelt • Unforgettable

Watch the Today Show feature highlighting Branson as one of America’s Merriest Main Streets and catch a glimpse of the Christmas magic that made national headlines.  As part of TODAY’s Merriest Main Streets series, KY3’s Emily Pritchard talks to Heather Hermen with the Branson Chamber of Commerce to discuss how this town celebrates the holidays. 

When kindness leads the way, Christmas shines brighter.

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